Entertainment or Nothing
http://www.cbc.ca/ageofpersuasion/2009/05/season_3_episode_entertainment.html
In this podcast, it explains that in order to influence, or persuade someone you have two choices. Entertainment or nothing.
When people hear things, or learn things, the brain decides which information 'stands out' from the rest. For most people, entertainment 'stands out' the most. They say information in the form of entertainment is absorbed more easily in the brain, and stands out more. That is because, in most cases, entertainment draws a person's interests. If something excites us, we learn and remember it faster.
It's because of this many people, be it a civilian or politician, use entertainment medias to have their messages spread out more and be more widely received. For example, using Youtube. This, in turn, makes it a type of competition between people. Some people use celebrities in their advertisements to make it have more of an effect on people, be more entertaining. That is because the only way to be noticed these days it to make things interesting and noticeable.
However, some find it difficult to balance the entertainment and information within advertisements. They wish to make it entertaining enough so that the audience will watch the advertisements. However, they also want to include enough information about their product/objective, so that the audience will understand it.
I think this information is true, in the fact that in order to have people listen to information you have to make it so that it lures their attentions. If someone with no interest whatsoever listens, the most likely case he or she will not really pay attention, much less remember it. If the information you give out is presented in a way that gains the attention/interests of the people you're presenting it to, they're bound to listen to it more closely, and may even keep it fresh in their heads.
http://www.cbc.ca/ageofpersuasion/2009/05/season_3_episode_entertainment.html
In this podcast, it explains that in order to influence, or persuade someone you have two choices. Entertainment or nothing.
When people hear things, or learn things, the brain decides which information 'stands out' from the rest. For most people, entertainment 'stands out' the most. They say information in the form of entertainment is absorbed more easily in the brain, and stands out more. That is because, in most cases, entertainment draws a person's interests. If something excites us, we learn and remember it faster.
It's because of this many people, be it a civilian or politician, use entertainment medias to have their messages spread out more and be more widely received. For example, using Youtube. This, in turn, makes it a type of competition between people. Some people use celebrities in their advertisements to make it have more of an effect on people, be more entertaining. That is because the only way to be noticed these days it to make things interesting and noticeable.
However, some find it difficult to balance the entertainment and information within advertisements. They wish to make it entertaining enough so that the audience will watch the advertisements. However, they also want to include enough information about their product/objective, so that the audience will understand it.
I think this information is true, in the fact that in order to have people listen to information you have to make it so that it lures their attentions. If someone with no interest whatsoever listens, the most likely case he or she will not really pay attention, much less remember it. If the information you give out is presented in a way that gains the attention/interests of the people you're presenting it to, they're bound to listen to it more closely, and may even keep it fresh in their heads.
Good thoughts about 'paying attention'. That's always the key for anything successful --> get the interest/attention of the person. But the listener plays a part, too, if the information is vital to remember...
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