Travel Brochures

Iceland
The brochure’s goal is to interest people to go to Iceland to visit. Their audience is most likely the adults of the world. The brochure did a nice job balancing between words and pictures, and talks about many things. However, about halfway through the brochure, it begins getting a bit too wordy, cluttered even. It may be because the subject, such as shopping, was a long topic to talk about, or it may be because the businesses regarding that topic didn’t allow pictures to be taken of their place. Unfortunately, we have no way of proving either of these things. Overall, the brochure was made nicely, just a bit too wordy near the end, last half. They distribute this over the web, I believe.
http://www.tourismbrochures.net/icelandtouristguides/iceland/general_info/home.htm

Finland
The brochure’s goal was to interest people to head to Finland for vacation. Their audience was the adults of the world. This brochure did well towards its main theme, their 4 seasons. It displayed what their country was like in the spring, summer, fall, and winter, using the appropriate colors as well. Not to mention, it listed what their 4 areas were like, the north, east, south, and west. It also listed a variety of facts to help you when you stay in the country, such as how to get there, what you should expect the weather to be like, where to stay, etc. Or facts about their benefits, such as tax-free shopping. It also tells you where their tourism offices are, in or out of Finland. Distributed through the web as well.
http://www.tourismbrochures.net/finlandtouristguides/finland/4seasons_4reasons_en/home.htm

Denmark
This brochure is trying to interest people to head to their location; its audience is the adults of the world. This brochure begins nicely with a mixture of pictures and words about their main point, such as their culture, designs, towns, etc. It even uses fraises that would interest them into coming, such as “Active Holiday” and “Land of Festivals.” However, it easily became too wordy, and the pictures used gradually became tinier and tinier, not very noticeable. Overall, it began interesting, but eventually gave that ‘ah, this is a drag to read’, feeling half-way through. Also distributed on the web.
http://www.tourismbrochures.net/denmarktouristguides/denmark/general_info/home.htm

France – Alsace
Right off the start, it tells people to come to Alsace, in France. The audience, again, are the adults of the world, and possibly young adults. They start things different (at least with the five I have here) by having the pictures in the brochure placed in a slanted position. Due to this, the brochure managed to catch my interests a bit easier than the others. It never becomes too wordy, but there are times when I feel like the pictures are kind of overshadowing the words. They do well to display what the topic would be about, such as sports and having someone golf or skydive, but the words aren’t as noticeable. Overall, it seems very interesting, just that there are times where the words are a bit unnoticeable due to the pictures. It’s also fairly short, unlike the previous 3, meaning young adults may pay more attention to it. Distributed on the web.
http://www.catalogscout.com/france/tourism/tourist_guides/alsacez_vous_en/home.htm

Australia
A very short brochure, whose goal is to interest people to visit to Australia. Unlike the other four brochures, this brochure attempts to motivate people to come visit Australia, being brief about the location itself, and showing the main points of the country. It could have a bit more pictures, though, when it talks about the points its making. Also distributed on the web.
http://www.catalogscout.com/australia/tourism/tourist_guides/australia_tourism_board1_en/index.htm

Overall, when making a brochure it’s good to keep in mind:
-What your goal is?
-Who’s your audience.
-Balance between pictures and words
-Point out the main ideas, and
-Keep it focused. (Don’t talk about shopping, when you’re talking about something like say the environment.)
-Word it so that the place appears to be nice, make it so that it invites people to come
-Give a unique design to interest people
-Be brief, don’t drag subjects on and on
-And figure out how you’re going to distribute it